Survey Advantage to Present at Allegra Business Owners Conference

JAMESTOWN, RI—March 1, 2011—Survey Advantage, a leading provider of customer loyalty and market research services, will be sharing best-practice customer loyalty and lead-generation initiatives with Allegra business owners. The presentation by Michael Casey, president, will be part of the annual regional meeting to be held March 4-5, in Greenville, SC.

The event is dedicated to helping Allegra Print & Imaging owners grow their businesses. Michael Casey’s talk—“How to keep customers coming back.”—will offer advice on how to leverage technologies such as Printer’s Plan and EFI Printsmith software to improve revenue preservation strategies and expand business with existing accounts.

“We are excited to be invited to speak,” said Casey. “Allegra and Survey Advantage have been strategic partners for over five years helping their franchise owners drive customer loyalty and expand revenues. What sets Allegra apart is their dedication to supporting their owners in the field through Allegra University programs.”

Survey Advantage will showcase two graphic communications services, CustomerPulse and MarketPulse, which are turnkey services focused on print buyer awareness of all services offered by the printer, warning the printer when loyalty is slipping, and identifying changing customer needs. Survey Advantage has helped hundreds of graphics communication businesses over the past six years.

For more information on these services or to view printer case studies, visit www.surveyadvantage.com/printers.

About Survey Advantage
Survey Advantage is the leading provider of customer retention and lead generation programs servicing the printing and graphics communication industry. Its services, CustomerPulse™ and MarketPulse™, improve productivity by helping printers manage their customer relations and overall operational effectiveness.

The programs are widely available through associations such as PIA, MFSA, IPMA, NAPL and IPW and franchisors AlphaGraphics, Allegra Network and Franchise Services.

Source: Company press release.