Survey Finds Creatives Want More Print Info

WESTMONT, IL—Printers who want to connect with customers from the creative side of the business should consider providing them with more information about the printing process, according to a recent survey conducted by MAN Roland. More than 87 percent of the creatives pooled declared that they need to be more knowledgeable about the printing process. Responding to a separate question, 91 percent say they would be willing to attend a free seminar to acquire more graphic arts expertise.