Survey Finds Growth in ‘Web-to-Print’ Adoption

The October 2006 survey of over 400 magazine subscribers also revealed that about 50% of the respondents already involved in such services are offering branded customer storefronts, compared to production portals (26%), and digital storefronts (18%). The addition of these services was not without considerable work—41% of respondents built their sites from scratch, rather than purchase software or use a hosted site. The decision to offer the additional services paid dividends, however: 63% increased the volume of work coming into their plant, over a third improved their profitability, and 22% cited better cash flow.