Survey Finds Growth in ‘Web-to-Print’ Adoption

“While the trend is clear, determining which type of strategy makes sense, and whether to build, buy, or go with a hosted solution are tough decisions for companies,” said Jim Workman, vice president of training for PIA/GATF. “Our new Symposium was organized to help printers make informed choices.”

The Symposium begins with an overview of W2P strategies by Julie Shaffer, who has been leading PIA/GATF’s research in the area. Additional sessions explore the decision to build, buy, or use a hosted W2P system, and how to handle the various challenges to success. A dozen suppliers of W2P software will be represented.