Survey Reveals Marketers Are Struggling to Handle Big Data

The key finding is that many markers are struggling with managing big data and must implement changes to make better use of their customer information. Overall, many are ill-equipped to handle the influx of growing data and are behind in planning for tremendous growth.

Sixty percent of those surveyed noted that they do not currently have or are unsure if their companies have a specific strategy for handling the challenges of big data. More than half of respondents indicated that they are augmenting their marketing team and investing in new technology to handle the influx of customer data. Additionally, 81 percent of those surveyed feel that they are either somewhat or not very prepared when it comes to the new rules and regulations of marketing-data governance.