Survey Reveals Marketers Are Struggling to Handle Big Data

Marketers Embrace SoLoMo

Although marketers are struggling with managing Big Data and meeting new regulations, the survey findings indicate that they are embracing “SoLoMo” (social, local, mobile) marketing strategies that help generate new data:

• 62 percent of marketers leverage social media profile data (e.g., profile ID, likes, interests), while 62 percent utilize social media transactions including wall posts, shares and comments in online campaigns.