Survey Reveals Marketers Are Struggling to Handle Big Data

• Opportunity still exists for marketers in mobile, specifically in accessing location-based data in mobile campaigns as only 23 percent of survey respondents noted they are currently using this data.

• Overall, 50 percent of marketing departments say that skill sets are changing, especially with the growth of these social and mobile channels. Therefore, they are considering employing data scientists to handle the influx of customer data.