Survey Reveals Marketers Are Struggling to Handle Big Data

“DMA is the one source for the most current information about what is happening on the legislative and regulatory front. We provide advice and counsel to members, along with the most effective information and guidance on best practices, data governance and compliance,” Woolley added.

“Our survey shows that marketers are relying more on social media vehicles and location-based information to gain more insight into consumer behavior and drive successful digital marketing campaigns,” said Stephan Dietrich, president of Neolane. “While some organizations are planning to hire Data Scientists to manage customer data, not all have that luxury.