PROVIDENCE, R.I. — May 3, 2016 — SurveyAdvantage released its Print Buyer Satisfaction Index (PBSI) for the first quarter ending March 31, 2016. Performers in the top quartile achieved greater than 93%; in the top-middle quartile 88-93%; in the bottom-middle quartile 82-87%; the bottom quartile achieved less than 82%. Q1, 2016 results are based on the percentage of over 27,000 print buyers who rated their printer on recently completed jobs.
Congratulations to Minuteman Press of Lebanon, Ohio, for achieving the best overall loyalty rating with 98% of its customers stating they are “Very Likely” to recommend them to other buyers. Below are winners by franchise division, category or peer group.
The benchmark is a compilation of all feedback gathered from over 700 printers participating in CustomerPulse — SurveyAdvantage’s award-winning online service that enables local businesses like printers and sign-makers to react quickly to customer complaints and opportunities, and automatically drive testimonials and five-star reviews to their website and social media networks like Facebook, Google+ and more. The PBSI is the most comprehensive measure of print buyer loyalty available in the printing industry.
The vision of the PBSI is to improve industry performance through reliable real-time buyer satisfaction benchmarking. Visit www.surveyadvantage.com/printers for more information.