Sustainability — Paper Options Not Clear Cut

Lingerie clad women carrying chain saws sounds like a scene out of a B-movie horror flick, not a topic for a story on trends in paper usage. Which is the point, in a sense.

In late 2005, environmental activists were able to grab headlines by dressing in lingerie for a series of protests outside Victoria’s Secret stores. The organizers sought to call attention to what they considered irresponsible and wasteful use of paper by the company in its catalog marketing program. They challenged the clothier to stop using paper that tracked back to trees from the Great Boreal Forest in Canada, to buy more recycled tonnage and to cut its overall paper usage.