Sustainability — Paper Options Not Clear Cut

William Banzhaf, president of the SFB in Arlington, VA, sees SFI as being very compatible, but also competitive, with SFC. While the program may have a lead in forest certification, it hadn’t put as much effort into its chain-of-custody certification program, he admits.

“We have a very strong communications link with owners of the forest, but we as a board haven’t made a big effort to reach out to their end customers,” Banzhaf says. One reason is that SFI’s chain-of-custody certification labeling program wasn’t fully released until last year. The SFB is now moving to widen the focus of its efforts, adds the board president.