Sustainability — Paper Options Not Clear Cut

The “sustainability” movement, by comparison, is more Main and Wall Street. It is being embraced by Corporate America partly for image building (or repair), but also because competing in a global marketplace means satisfying the more stringent environmental regulations of other countries.

The concept of managing resources and carrying out processes in a sustainable fashion to ensure their environmental and economic viability over the long term has broad applicability. So far, paper sourcing has been the main focus in the printing sector.