Sustainability — Paper Options Not Clear Cut

Given these dynamics, taking a wait-and-see approach to industry trends can be the prudent course of action. Printers want to see significant and consistent customer demand before investing time and/or money in a new service or technology.

Despite the advances that have been made, recycled grades (particularly those with post-consumer waste fiber) still suffer from the perception that they are more expensive, don’t offer the same appearance as virgin grades and can be more problematic to run on-press. Whether that is a fair assessment or not is open to debate.