Sustainability of Paper — Here Today, Here Tomorrow

BY MARK SMITH

Technology Editor

The knock against operating a business in a socially responsible way is that everyone's for it. . .until it means paying higher prices for goods and services. The printing industry has gone through several rounds of environmental initiatives, most of which have been curtailed by price competition in the marketplace. EPA-mandated process changes have been about the only ones with real staying power, such as limits on VOC emissions by web offset printers.