Sustainability of Paper — Here Today, Here Tomorrow

Byrd says becoming FSC certified was easy for the printer, in part because of the work it had done for ISO certification. Pictorial's manufacturing and material handling procedures were already up to those standards, he points out.

"Chain-of-custody certification is really about inventory management and tracking systems that can trace the materials back to a well-managed forest. Accurate documentation is key to the success and value of the entire program," Byrd explains.