Sustainability of Paper — Here Today, Here Tomorrow

"As anyone in the printing community knows, print buyers won't pay extraordinary premiums for a paper with features that don't bring specific value. The FSC-certified papers are getting much more competitive with the regular paper market," he observes.

According to Byrd, three pulp producers, eight paper mills and 13 paper merchants can provide FSC-certified papers. The wide range of grades now available also means that printers don't have to make sacrifices in pressroom or bindery performance to run certified papers, he says.