Sustainability of Paper — Here Today, Here Tomorrow

Keeper of Certifications

Pictorial has a full-time compliance officer to manage all of its certifications and other processes—quality assurance, environmental, etc.—that are designed to bring distinctive advantages to its customers, Byrd notes. Success was not negotiable, he says, because Pictorial's leadership team, including the steering committee and all of the line managers, is committed to being FSC certified through SmartWood.