Sustainability: Redefining What it Means to be a Green Printer

Being green used to mean complying with the law and “doing the right thing” for the planet, whether or not it was good for business. However, the new green is as much about “doing the right things for business” as it is about doing the right things for the planet. Today, printers and their suppliers will need to rethink what they say and do about being “green” if they want to win the business of Fortune 1000 clients and avoid being at a disadvantage compared to proactive competitors.