Sustainability: Redefining What it Means to be a Green Printer
Major Drivers
Among the major factors redefining what it means to be green are profound shifts in the attitudes and behaviors of investors, consumers and business leaders relative to sustain-ability in general, and climate change in particular.
Major corporations are being driven to reexamine the standards of conduct and measures of performance that determine how they do business. Business leaders are confronted daily by CNN reports of crime and corruption, rising energy costs and a loss of trust in business. In addition, there are an estimated 63 million adults in North America who are current-ly considered “LOHAS” consumers. LOHAS, which stands for “Lifestyles of Health and Sustainability,” describes a $226.8 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living.
