Sustainable Print Is Hot --Morgan

THE INTEREST and activity regarding sustainability in print in the past year has grown leaps and bounds with major buying organizations. Our research at Print Buyers Online.com indicates that print buyers are beginning to consistently seek new solutions and up-to-date advice on best practices for creating, buying or manufacturing sustainable print projects. For instance, we learned in a recent Quick Poll survey that 63 percent of print buyers and 61 percent of print suppliers believe that sustainability in print will soon be an industry standard; it is here to stay. This article addresses why this is--and why print suppliers should help their clients find ways to reach their green goals.