Sustainable Print Is Hot --Morgan

Demand Is On the Rise. "I've seen customer demand grow from 0 percent to 20 percent in the past year," Mike Davis, CEO of Theo Davis Printing, recently stated. Our surveys back this up; in August we asked our major print buyer members: "In the past year, have sustainability and environmental issues become more important in your company?" Seventy-one percent indicated "Yes." One respondent, Adam Trull, an account executive at Acme Printing, concurred; he said, "I believe that industry leaders, buyers and other industry stakeholders will demand continual improvement in environmental sustainability."