Sustainable Print Is Hot --Morgan

"Green issues and sustainability have been hot topics within our company for a number of years now, but recently more guidelines have been put in place regarding FSC paper usage for print projects," contributed Melissa Weber, a senior print buyer at HSBC.

Mary Ann Fong, assistant director of Creative Services at Temple University, shared her thoughts on the subject. "When I first started talking about sustainability, very few printers were knowledgeable about certification or sustainable issues and said, 'Gee, you're one of the only people talking to me about this.' Needless to say, that's done a complete turnabout in the last year and a half. If I talk to a printer now who is vague on FSC or SFI certifications, I don't really waste time with them because it's obvious they are behind the curve."