The New Era of Sustainable Print

• Meeting the needs of the present without compromising the ability of future generations to meet their needs.

The industry is awash with ‘green’ claims and a lot of greenwashing. It is difficult to separate the myth from reality, but the PRIMIR study found that few companies in our industry that claim to be ‘green’ truly are. The study pointed to a significant need for education around virtually every element on the path to sustainability.