The New Era of Sustainable Print

While the corporate commitment and culture is a huge driver for many of the printers interviewed, the researchers found that the Fortune 1000 companies customers) are one of the main drivers for companies that commit to ‘green’ and sustainable practices. The PRIMIR research found that a key issue for print buyers about sustainability of print is with paper (recycled content, landfills, and sustainable forestry). However, the research clearly indicates a trend and shifting focus towards carbon footprint concerns and ‘carbon neutrality.’