Curbing Price Quote Chaos —Morgan

While material costs such as paper will play a part in the month-to-month fluctuations, many printers will confess that they don’t check or even record historical quotations. This causes confusion for the buyer—or worse, distrust.

It’s Time to Talk: At the end of 2007, we asked our major print suppliers, “In general, how much of a price increase should print buyers be prepared for in 2008 compared to prices they are receiving in 2007?” Forty-one percent of print suppliers said print buyers should expect more than a 6 percent increase in costs in 2008.