Curbing Price Quote Chaos —Morgan

We, at Print Buyers Online.com, have an even somber prediction: The cost of print projects will increase 7 percent to 10 percent in 2008 due to rising paper costs, postal rates, energy costs, etc. And, of course, most of these costs get passed on to the print buyer.

Astonishingly, when asked the same question, 40 percent of our surveyed print buyers said they expected costs of print projects to raise up to 3 percent at the most—or not at all! This tells us many buying companies are unprepared for how these costs will impact their budgets.