Curbing Price Quote Chaos —Morgan

As you are well aware, the more sparse the specs, the more room for interpretation. Each printer is likely to interpret the specs in entirely different ways, which will result in a larger variance between quotes.

It’s Not Yet Live: We’ve learned that 38 percent of buyers ask for a quote before a print job is even “live.” Buyers often need to get a ballpark price on projects that are being considered, but aren’t yet real.