Curbing Price Quote Chaos —Morgan

Getting price quotes at this stage is important for a myriad of reasons. For instance, it allows advertising agencies to pitch proposed projects. It can help a corporate buyer to create budgets for marketing dollars.

As one print buyer stated, “We call it ‘menu pricing’ and use it with our major print vendors for on- going pieces such as letterhead, product inserts and envelopes.” Another said, “Often, on the first round of bidding, we are working from concepts and not the defined finished artwork. But the client is asking for print costs, so this is when I try to add everything but the ‘kitchen sink.’ ”