Using SEO to Grow Profits --Morgan

WHAT’S THE first thing a print buyer does when considering a new print supplier today? The answer, of course, is to Google them. Obviously, being listed on online search engines is directly related to the amount of traffic your Website generates. The higher your Website ranks on a search engine, the greater the chances a potential lead will click through to view your content. As you are probably aware, search engines such as Google, Yahoo and MSN use Web crawlers with complex algorithms to rank pages, and savvy printers know how to take advantage of the system.