Using SEO to Grow Profits --Morgan

Do not compare apples to oranges. When you code the URL for a landing page (any page other than the home page), remember to use words that are indicative of the information that will be hosted on that page. Although this information is not weighted as much as the domain name, these words will be bolded in search engine results. They are the first thing an eye will go to after the title, and many surfers will click through based on this information.