Using SEO to Grow Profits --Morgan

Prune your branches. There is only so much space on a company’s home page. Picture your Website’s home page as a tree, with the landing pages as branches. The main substance of articles, tips and blogs is usually positioned on branches rather than the foundation of the tree. Keep in mind that, when creating landing pages that will showcase this information, it is critical that the URLs be straightforward, clean and user-friendly. This will enable the Web crawlers to access your content and display it in the search engine results. For example, type in “scented varnish” in Google, and the top two listings are from Concord Litho. Because this printer made the effort to include “scented varnish” in its titles and meta tags, they are rewarded by greater online visibility.