Using SEO to Grow Profits --Morgan

Get the biggest bang for your buck. Don’t feature the same content on different landing pages. For instance, at Print Buyers Online.com, we feature a “Going Green” section that showcases educational articles and resources on sustainability in print. At times, we repurpose some of this information on our “Tip of the Day” section on our home page. When we do so, we ensure that the Tip of the Day link directs people to the page located on the Going Green section.