Using SEO to Grow Profits --Morgan

Keep in mind that most of these sites don’t do a great job with organizations that have fewer than 20,000 views per month. They will still give you a snapshot of Website traffic over the last 12 months.

Compare your track record, and try to figure out what generated the highs and lows. Was it a special promotion that was offered, a conference that took place, or a discount on membership? Whatever the answer, use your findings to learn what you—or your competition—did right. Then implement them into your business strategy.