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Yet our research at Print Buyers Online.com has shown that printers are lagging behind in such marketing efforts. In January, we asked our print supplier members, “What efforts does your company take to ensure search engine optimization (SEO) for your Website?” Surprisingly, only 50 percent of our members are taking strides in this area. Forty percent said they were planning to incorporate SEO into their future strategies, and 10 percent said they were not interested in this process.
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