Using SEO to Grow Profits --Morgan

We recently launched a redesign of our Website, www.printbuyers-online.com. Although we are not experts on SEO, here are some of the things we learned along the way, which will be helpful to printers who are just starting out on the optimization path:

Don’t bark up the wrong tree. The first lesson in search engine optimization is to know your audience. Pretend you are a print buyer and need a printer for a major project that is coming down the pipeline. Unless buyers have to use printers who are on an approved supplier list, most will start with a quick Google search to find what they need. Think about what words they would use—embossing, diecuts, FSC certified—and, if you offer these services, get them into your Web pages and URLs. Learn how to let the system work for you by making it as easy as possible for those who seek your services—and speaking to them in a language they understand.