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Be as clear as a bell. While you are trying to make your site as accessible as possible, don’t forget to make your contact information readily accessible. There is nothing more frustrating than searching a Website for a way to phone or e-mail a company—or worse yet, be directed to a generic “info@” address. People want to know how they can get their questions answered quickly, such as how many years you have been in operation, what equipment you support and whether or not you are chain-of-custody certified.
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