Ways to Fight Economic BS --Morgan

Educate print buyers on their options. Let them know how they can save money and they will keep coming back. Saving money is on every buying company’s mind. The key is to offer proactive solutions, such as reducing paper weight, reducing the size of the piece, etc. Sharing how they will save money will secure their business, and put you in a position to be perhaps one of the few printers that does get their work.