Ways to Fight Economic BS --Morgan

Another print buyer shared, “We have had two company-wide layoffs in the last six months. If the economy doesn’t turn around soon, there will probably be more.” Another contributed, “My company has downsized considerably over the past year, and has reduced its workforce by more than 20 percent. All creative and copywriting is now outsourced, and our print spend has been reallocated to Web/SEO/SEM efforts.”