Ways to Fight Economic BS --Morgan

But how is the recession affecting the print industry as a whole? Just ask any printer. In a recent Quick Poll survey, 90 percent of our print supplier respondents said they had lost a print buyer contact due to downsizing at their customers’ businesses. As you know, print suppliers spend a minimum of six months and up to three years in developing the relationship that turns a prospect into a customer. The repercussions of losing so many contacts not only has an immediate impact on sales, but also will surely impact the printer’s ability to get work from past clients once the economy does recover.