Ways to Fight Economic BS --Morgan

Remain focused on what you can control. Feeling the pinch? This is not a time to shrug your shoulders and give up due to external forces affecting your business. While your competitors are decreasing their marketing efforts, you can choose to capitalize on your company’s brand instead. Now is the time to shout as loud as possible from the rooftops all that you have to offer, since your voice will be amplified without the competitive clutter.