New Rules of Engagement —Morgan

This requires much more work than many of us are used to. But the payoff for the buyers is a job (and equally important, process of working with a printer) that is effective (meets the communication goals) and is truly satisfactory the first time (acceptable process and product quality).

The payoff for the printer is developing a stronger relationship with the buying company, where the buyer receives service that’s so unique and beneficial that they aren’t interested in going somewhere else.