New Rules of Engagement —Morgan

Therefore, moving away from the traditional Terms and Conditions for Sale puts the solution provider in the mindset of offering customized service. Ultimately, this customized service affords the printer the opportunity to become more profitable.PI

—SUZANNE MORGAN

About the Author

Suzanne Morgan is president of the annual Print Oasis Print Buyers Conference (www.printoasis.com) and Print Buyers Online.com, a free educational e-community for print buyers and their print suppliers (www.printbuyersonline.com). PBO has more than 11,000 members who buy $13 billion a year in printing. PBO conducts weekly research on buying trends and teaches organizations how to work more effectively with their print suppliers. Morgan can be reached at smorgan@printbuyersonline.com.