New Rules of Engagement —Morgan

Over the past several years, print buyers have been blatantly disregarding printers’ Terms and Conditions for Sale. Eager to find the source of the resistance, I polled more than 100 top buyers from my 11,000 member e-community, Print Buyers Online.com. We asked the following questions.

First: “Do you read the Terms and Conditions of Sale for each of your print suppliers?” Interestingly, 27 percent of respondents said that they never read these documents, and 46 percent rarely read them. (“I thought the Terms and Conditions of Sale contract was a standard agreement—not customized by each printer.”) In addition, 11 percent responded that they weren’t even aware that printers have such a contract.