New Rules of Engagement —Morgan

An ad agency production manager elaborated: “I know these are intended to protect the printer and should be given a cursory glance. Ultimately, actions, not legal fine print, will dictate with whom I do business. If a printer wants to nitpick, he/she risks not getting future business. Is there potential for a big financial risk on a large job? Sure. But I would only be placing such jobs with businesses I’ve already determined will stand behind their work, not their lawyers.”