New Rules of Engagement —Morgan

The core issue behind the departure from these standards is the lack of effectiveness of printers’ Terms and Conditions for Sale. These guidelines don’t take into account how different each print job can be. For instance, one term that printers commonly included in their contracts is that the printer may produce up to a “10 percent overrun or 10 percent underrun” on print jobs. Of course, this means the printer doesn’t have to be held accountable to go back on-press in the case of up to 10 percent under and can charge for up to 10 percent over. This rule might have made sense for a simple project with a quantity of 1,000, but not for a more complex project or one with a million pieces.