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SO YOU’VE trimmed your staff to the essential team and you’ve streamlined your workflow to be überefficient, but your profitability still leaves something to be desired. Next step: get rid of some customers. You heard me. As scary as that may seem, deep down you know it’s the right thing to do.
All customers are not equal and chances are that over the years you’ve accumulated some clients that, well, just are not good for your business…like the advertising agency, which pays 90 days after you invoice, whose rush jobs scream through the plant when they come in sporadically, bumping steady customers…and like the very, very nice and very, very small customer that prints its holiday cards with you once a year. It’s time to get rid of them.
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- Suzanne Morgan
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