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As buyers talk to each other and discuss the printers they work with, it’s probable that this misunderstanding perpetuates a negative image of “inconsistent, high prices” in the marketplace, causing you to lose opportunities with prospective buyers that are a good fit.
Make it a Clean Break
It’s highly likely that these clients don’t know that they are not a good fit for your company. Therefore, it’s important to explain to non-fit customers why the relationship doesn’t work. Sometimes just having an honest discussion with them can resolve the issue.
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