Get Rid of Non-Fit Clients —Morgan

There’s no need to feel bad about your decision. There’s a printer for every buyer. If they are not the right fit for your company, it’s highly likely that they will prosper from working with a printer that is right for them. PI

—SUZANNE MORGAN

About the Author
Suzanne Morgan is president of the annual Print Oasis Print Buyers Conference (www.printoasis.com) and Print Buyers Online.com, a free educational e-community for print buyers and their print suppliers (www.printbuyersonline.com). PBO has more than 11,000 members who buy $13 billion a year in printing. PBO conducts weekly research on buying trends and teaches organizations how to work more effectively with their print suppliers. Morgan can be reached at smorgan@printbuyersonline.com.