Get Rid of Non-Fit Clients —Morgan

Identifying Hidden Costs

Opportunity cost: In economics, opportunity cost, or economic cost, is the cost of something in terms of an opportunity forgone (and the benefits that could be received from that opportunity). Consider that some of your customers may be keeping you from more profitable business. Even if you have excess capacity in the plant, think of how non-fit clients keep your customer service, estimating and sales teams from being efficient—and keep them from bringing in more profitable clients.