Get Rid of Non-Fit Clients —Morgan

As a former consultant, when I reviewed customer lists in printing companies I would typically see that 25 percent to 40 percent of their customers were simply not a good financial fit. The accumulation of non-fit customers is not unusual; often you don’t know a prospective client’s potential or issues until after you’ve started working with them. Besides very slow pay or lack of volume, other reasons that a customer might not be a good fit could include that the company simply doesn’t buy your core competencies. Or maybe the client has the volume, but the profit margin is just too low.